Image Compression for SEO

Image compression for SEO involves reducing the file size of images on a website without compromising quality. This makes web pages load faster, enhancing user experience and helping search engines rank the site higher. Compressed images occupy less storage and bandwidth, which is especially important for mobile users. Formats like JPEG, PNG, and WebP are commonly used for this purpose. Optimizing images improves site performance, can lower bounce rates, and increases the likelihood of visitors staying longer, all of which contribute to better search engine visibility.