Hyundai Motorsport

Hyundai Motorsport is the competitive racing division of Hyundai, a South Korean automobile manufacturer. Established to enhance brand visibility and technological expertise, it participates in various motorsport events, most notably the World Rally Championship (WRC). The team designs and develops high-performance vehicles specifically for racing, aiming to showcase Hyundai's engineering capabilities and innovation. By competing in challenging environments, it gathers valuable data that can improve both performance and safety in its consumer vehicles, effectively linking motorsport success to the automotive products available to customers.