Customer Racing

Customer racing refers to the practice where car manufacturers allow buyers, often racing teams or private owners, to purchase vehicles specifically designed for motorsport competitions. These cars are typically high-performance models that can be modified for racing. The manufacturers support these customers by providing technical assistance, parts, and sometimes even factory support during races. This strategy helps manufacturers enhance their brand's image, showcase their engineering capabilities, and gather data from real-world racing scenarios to improve future models. Essentially, it's a collaboration between the manufacturer and customers to compete effectively in motorsport events.