heartstring theory

Heartstring theory posits that people are motivated by emotional connections and empathy when making decisions or responding to social issues. It suggests that individuals are more likely to take action when they feel a personal attachment or emotional pull, often influenced by stories or experiences that resonate on a human level. This theory highlights how emotions can drive behavior, especially in areas like philanthropy, social justice, and community involvement, where touching narratives can inspire people to act compassionately, rather than simply relying on rational arguments or statistics.