gross revenue

Gross revenue is the total amount of money a business earns from its sales before any expenses are deducted. It includes all income generated from selling goods or services over a specific period. For instance, if a company sells 1,000 products at $10 each, its gross revenue would be $10,000. It’s a crucial measure of a business’s financial performance, indicating how much money is flowing in before costs like salaries, rent, and materials are taken into account. Understanding gross revenue helps assess the potential profitability and growth of a business.