Greg McKeown (author)

Greg McKeown is an author and speaker known for his work on leadership and productivity. He is best known for his book "Essentialism: The Disciplined Pursuit of Less," which encourages individuals and organizations to focus on what truly matters by eliminating non-essential tasks and commitments. McKeown advocates for making deliberate choices and prioritizing tasks that align with one's values and goals, thereby enhancing personal and professional effectiveness. His insights draw from a blend of research, real-life examples, and practical strategies aimed at helping people achieve greater clarity and purpose in their lives.