Greg McKeown

Greg McKeown is a British author and speaker known for his work on the concept of "Essentialism," which emphasizes focusing on what truly matters in both personal and professional life. He argues that by identifying and prioritizing our most important tasks, we can avoid distractions and improve our productivity and fulfillment. McKeown's book, "Essentialism: The Disciplined Pursuit of Less," encourages individuals to eliminate non-essential activities and commitments, allowing them to concentrate their energy on what brings the most value and satisfaction. His ideas advocate for a mindful approach to decision-making and time management.