Grassroots lobbying

Grassroots lobbying is a form of advocacy where individuals or groups mobilize the public to influence government decisions. Instead of professional lobbyists meeting with legislators, grassroots lobbying encourages ordinary citizens to engage in advocacy efforts, such as writing letters, making phone calls, or attending rallies, to express their views on specific issues. This approach seeks to create a groundswell of support, demonstrating to policymakers that constituents care deeply about a topic, thereby encouraging lawmakers to consider their opinions in decision-making processes. It plays a crucial role in democracy by amplifying the voices of everyday people.