Gordon Allport

Gordon Allport was an influential American psychologist known for his work in personality psychology. He emphasized the uniqueness of individuals and developed the trait theory, which suggests that personality is made up of specific traits that influence behavior. Allport distinguished between common traits shared by groups and personal traits unique to individuals. He also studied how social and cultural factors shape personality. His ideas paved the way for modern personality assessment and research, highlighting the importance of understanding individuals as whole beings rather than just a collection of traits.