Ginsberg Laboratory

The Ginsberg Laboratory is a research facility affiliated with the University of California, Berkeley, focused on studying human behavior and decision-making. Named after psychologist and researcher Aaron Ginsberg, the lab conducts experiments to understand how people think, learn, and interact in various situations. It combines insights from psychology, neuroscience, and economics to explore topics like risk-taking, social interactions, and cognitive biases. The findings aim to improve educational strategies, policy-making, and technology design, ultimately contributing to a deeper understanding of human nature and enhancing various aspects of society.