geospatial analytics

Geospatial analytics is the process of gathering, processing, and analyzing geographic data to understand patterns, relationships, and trends in spatial contexts. It combines geographic information systems (GIS) with data analysis techniques to visualize and interpret data related to specific locations. For example, businesses use geospatial analytics to identify market trends based on regional demographics, while governments may analyze spatial data for urban planning or environmental monitoring. By examining data with location in mind, organizations can make more informed decisions and enhance strategic planning in various fields, from public health to real estate.