Georges Duboeuf

Georges Duboeuf was a renowned French wine merchant and importer, best known for popularizing Beaujolais wines, especially Beaujolais Nouveau, a young, fresh red wine released annually after harvest. He founded the Duboeuf company, which became a leading producer and distributor of wines from the Beaujolais region, making these wines accessible worldwide. Known for his marketing skill and passion for wine, Duboeuf played a key role in promoting French wine culture, helping consumers appreciate the vibrant, fruity qualities of Beaujolais and making these wines a cherished tradition globally.