gallery representation

Gallery representation refers to a formal agreement between an artist and a gallery, where the gallery showcases and sells the artist's work. The gallery acts as a promoter, providing exhibition space, marketing, and access to potential buyers, while the artist typically receives a percentage of the sale proceeds. This partnership helps artists gain visibility, develop their careers, and reach wider audiences. In return, galleries benefit from representing unique talents and earning commissions on sales. Overall, it’s a collaborative relationship aimed at fostering the artist's exposure and success in the art market.