The White Cube

The White Cube is a term referring to a contemporary art gallery or exhibition space characterized by its minimal, neutral white walls and clean design. This environment is intentionally simple to focus attention solely on the artworks, reducing distractions and creating an immersive viewing experience. The concept highlights the importance of space in shaping how art is perceived, encouraging viewers to engage directly with the pieces without external influences. Originating from the 20th-century modern art movement, the White Cube has become a standard format for displaying many contemporary artworks worldwide.