Freemium Pricing

Freemium pricing is a business model where a company offers basic services or products for free, while charging for premium features or advanced options. This strategy attracts a large number of users who can try the service without risk. Once they see the value, some may choose to upgrade to the paid version for enhanced benefits. This approach works well in digital products, like apps or software, allowing businesses to build a user base and increase revenue from users who seek more functionality. The key is to balance free and paid offerings to maximize both users and profits.