Chris Anderson (writer)

Chris Anderson is an American author and entrepreneur, best known for his work on the concepts of "The Long Tail" and "Free." His book "The Long Tail" discusses how online retailers can profit from niche products that may not sell in bulk. Anderson argues that the internet allows for a wide variety of unique items to find their audience. Additionally, in his book "Free," he explores the idea that businesses can thrive by offering free products to attract customers. He has also served as the editor-in-chief of Wired magazine, where he has influenced discussions on technology and innovation.