Free (Chris Anderson, the writer)

"Free," by Chris Anderson, explores how the digital age has transformed business models by making many goods and services available at no cost. Anderson explains that while "free" attracts users and builds audiences, companies can still profit through alternative monetization strategies such as advertising, data, or premium services. The book highlights the shift from traditional pricing to a "freemium" approach, where basic offerings are free, but advanced features or content generate revenue. Overall, "Free" examines how embracing free can create new opportunities for innovation, growth, and value creation in the digital economy.