Robbie Baxter (consultant)

Robbie Baxter is a business consultant and expert in subscription-based business models. She helps companies transition to or improve their subscription services, which allow customers to pay for products or services on a recurring basis, rather than as one-time purchases. Baxter is known for her work in shaping the strategies of various businesses to create sustainable revenue through subscriptions. She has also authored a book titled "The Forever Transaction," which outlines how businesses can build lasting relationships with customers through subscription models. Her insights are valuable for organizations looking to innovate and adapt in a changing marketplace.