Fisher and Ury (Getting to Yes)

Fisher and Ury's "Getting to Yes" introduces principled negotiation, focusing on mutual gains instead of positions. They propose separating people from problems, identifying interests over positions, generating options for mutual benefit, and using objective criteria for fair agreements. This approach emphasizes collaboration and understanding, aiming for solutions that satisfy both parties rather than competitive win-lose scenarios. By fostering open dialogue and focusing on shared interests, negotiations can lead to more satisfying and sustainable outcomes, reducing conflicts and building better relationships.