Fenway Sports Group

Fenway Sports Group (FSG) is a sports investment company based in Boston, Massachusetts. Founded in 2001, it owns several high-profile sports franchises, most notably the Boston Red Sox, a Major League Baseball team, and Liverpool F.C., a prominent English football club. FSG manages sports teams and engages in various commercial ventures, focusing on enhancing team performance and fan experience. Their approach combines traditional sports management with innovative marketing strategies to maximize profitability and success on and off the field.