Fenway Sports Management

Fenway Sports Management (FSM) is the sports marketing and management division of Fenway Sports Group, responsible for handling the business side of sports teams and events. It manages sponsorships, media rights, branding, and ticket sales, helping teams like the Boston Red Sox and Liverpool FC grow their brands and generate revenue. FSM combines strategic planning and marketing expertise to enhance teams’ visibility and profitability, ensuring they connect effectively with fans and partners. Its main goal is to optimize the commercial success of the sports organizations under Fenway Sports Group’s umbrella.