En Primeur

En Primeur is a system used in the wine industry, particularly for buying fine wines while they are still aging in barrels. This practice allows buyers, like collectors and distributors, to purchase wines before they are bottled and released to the market. Typically, this occurs in Bordeaux and involves tasting samples to assess quality. Buyers usually enjoy lower prices than for fully released wines. However, since the wines are not yet bottled, there is a risk involved as buyers must trust the producers to deliver the quality promised once the wine is released.