Edvardsson, Bo

Bo Edvardsson is a prominent Swedish researcher and professor known for his contributions to the fields of service management and marketing. He focuses on how services are delivered and experienced by customers, emphasizing the importance of value co-creation between businesses and consumers. His work explores how organizations can improve their service quality, customer satisfaction, and overall performance. By integrating theories from social sciences and business, Edvardsson’s research helps companies better understand customer needs, ultimately leading to more effective service strategies and enhanced customer experiences.