Donor Management Literature

Donor Management Literature refers to studies and writings that explore how organizations, particularly non-profits, build and maintain relationships with their donors. This literature covers strategies for identifying potential donors, understanding their motivations, and effectively communicating with them. It emphasizes the importance of cultivating long-term relationships to encourage ongoing support. In essence, it provides insights into best practices for managing donor information, engagement, and retention, ultimately aiming to enhance the impact of donations on the organization's mission and goals.