The Fundraising Effectiveness Project

The Fundraising Effectiveness Project (FEP) is an initiative aimed at enhancing the efficiency and effectiveness of fundraising efforts for nonprofit organizations. It provides benchmarks and tools to help charities analyze their fundraising data, comparing their performance to industry standards. By identifying trends and the impact of donor retention and acquisition, nonprofits can improve their strategies and increase donations. Ultimately, FEP strives to strengthen the nonprofit sector by promoting best practices and encouraging a culture of continuous improvement in fundraising efforts.