donor acquisition

Donor acquisition is the process organizations use to attract new supporters or contributors, such as individuals or businesses, who give funds to support their mission or cause. It involves identifying potential donors, building relationships, and encouraging them to make their first donation. Effective acquisition strategies can include outreach campaigns, events, or personalized communication. The goal is to grow a sustainable base of donors who can provide ongoing support, enabling the organization to fund programs, expand reach, and achieve its objectives.