Donald McGavran

Donald McGavran was an influential American Christian missionary and theologian, best known for his work in church growth and evangelism. He emphasized the importance of understanding cultural and social contexts in spreading Christianity. McGavran pioneered the idea of "people movements," where entire groups or communities embrace faith together, rather than individual conversions. His research led to the development of practical methods for effective church planting and outreach, aiming to help churches grow by reaching specific communities while respecting their cultural backgrounds. His work has significantly shaped modern missionary practices and strategies.