Church Growth Movement

The Church Growth Movement is a religious trend that began in the 1960s, focusing on strategies and methods to grow church attendance and influence. It emphasizes understanding community needs, effective outreach, and creating welcoming environments. Proponents often study demographics and employ marketing techniques to attract new members. The movement encourages innovation in worship styles, leveraging technology, and fostering strong community connections. Its goal is to increase not just numbers, but also spiritual engagement and discipleship within congregations.