Donald H. McGavran

Donald H. McGavran was an influential American missionary and theologian known for his work in church growth and evangelism. He introduced the concept of "total enrollment" in churches, emphasizing the importance of understanding and reaching specific groups within communities, often referred to as "people movements." McGavran's approach focused on building relationships and adapting messages to resonate culturally, which helped many churches grow and succeed in their missions. His ideas laid the groundwork for modern church growth strategies and shaped the way religious organizations approach outreach and community engagement.