Discount Pricing

Discount pricing is a marketing strategy where products or services are offered at reduced prices to attract customers. This approach can encourage more sales, clear out inventory, or introduce new customers to a brand. Discounts may be temporary, like seasonal sales, or permanent for certain items. By lowering prices, businesses aim to increase demand while maintaining customer interest and loyalty. However, it's important to balance discounts with profitability, ensuring that the reduced price still covers costs and doesn't harm the brand's perceived value.