Volume Pricing

Volume pricing is a pricing strategy where the cost of a product decreases as the quantity purchased increases. Essentially, if you buy more items at once, each item typically becomes cheaper. This approach encourages customers to buy in larger quantities and rewards them with savings. It's commonly used in bulk sales, wholesale transactions, and situations where suppliers seek to increase sales volume. For example, a store might sell one bottle of soda for $1, but five bottles for $4, creating an incentive for customers to buy more to save money.