Promotional Pricing

Promotional pricing is a marketing strategy where businesses temporarily lower the price of their products or services to attract customers and boost sales. This can include discounts, special offers, or limited-time deals. The goal is to encourage people to buy, increase foot traffic, or clear out inventory. While it can create a sense of urgency and excitement among consumers, companies often use this strategy strategically, analyzing trends and customer behavior to ensure it aligns with their overall goals. Ultimately, it’s a way to make products more appealing and encourage instant purchases.