Dilution Doctrine

The Dilution Doctrine is a legal principle that protects famous trademarks from uses that lessen their uniqueness or reputation, even if there's no direct competition. Essentially, if a brand is widely recognized (like Coca-Cola), it can claim that another company's use of a similar name or logo could confuse consumers or tarnish the brand's image. The doctrine aims to preserve the distinctiveness of well-known trademarks, ensuring that they maintain their value and public recognition, regardless of whether the other brand's product is similar or not.