Data Matching

Data matching is the process of comparing and connecting information from different sources to identify duplicates, similarities, or relationships. For example, when two databases have customer records, data matching can determine if they refer to the same person, even if the names are spelled differently. This technique helps organizations maintain accurate records, improve data quality, and make informed decisions by ensuring that they have a cohesive view of the information they manage. It is widely used in various fields, including marketing, finance, and research, to streamline operations and enhance insights.