Entity Resolution

Entity resolution is the process of identifying and matching different records or data entries that refer to the same real-world entity, such as a person, organization, or product. Because data can come from various sources and may contain inconsistencies or variations (like misspellings or different formats), entity resolution helps unify these records into a single, accurate profile. This improves data quality, enabling better decision-making, analytics, and customer insights by ensuring that all information about the same entity is correctly linked and consolidated.