Critical Metaphor Analysis

Critical Metaphor Analysis (CMA) is a method that examines the metaphors used in language to uncover underlying attitudes, beliefs, and power dynamics within society. By analyzing how metaphors shape our understanding of concepts—like war, love, or politics—CMA reveals the deeper meanings and implications they carry. Metaphors can influence perceptions and behaviors, often reflecting cultural values or ideologies. This analysis helps us critically engage with language, recognizing how it can frame issues in specific ways and potentially shape public opinion and policy.