Fairclough (Norman Fairclough)

Norman Fairclough is a scholar who studies how language shapes social power and social change. He believes that the words and ways we communicate reflect and influence societal structures, like class, gender, and authority. Fairclough's approach examines how language reproduces or challenges these social inequalities, emphasizing that language is not neutral but a tool that can shape perceptions and relations. His work blends linguistics and sociology to better understand how conversations, texts, and media contribute to maintaining or transforming social arrangements.