Cognitive Ethnography

Cognitive ethnography is a research method that explores how people think and understand the world in their everyday lives. It combines elements of cognitive science, which studies mental processes, with ethnographic techniques that involve observing people in their natural environments. Researchers aim to uncover the thoughts, beliefs, and cultural factors influencing behavior and decision-making. By carefully observing and sometimes interacting with individuals in their contexts, cognitive ethnography provides insights into how knowledge is constructed and used in real-life situations, helping to bridge the gap between abstract theories and practical experiences.