Clean India Campaign

The Clean India Campaign, also known as Swachh Bharat Abhiyan, was launched by the Government of India on October 2, 2014. Its primary goal is to promote cleanliness, hygiene, and sanitation across the country, particularly focusing on eradicating open defecation. The campaign aims to raise awareness about the importance of cleanliness in public spaces, schools, and households. It encourages community participation and government support to build toilets, manage waste, and improve overall sanitation facilities. By fostering a culture of cleanliness, the initiative seeks to enhance public health and contribute to a cleaner, healthier environment for all citizens.