CASL (Canadian Anti-Spam Legislation)

The Canadian Anti-Spam Legislation (CASL) is a law designed to protect Canadians from unsolicited commercial electronic messages, like spam emails and text messages. It requires businesses and organizations to get explicit consent from individuals before sending promotional communications. CASL also mandates clear identification of the sender and provides an easy way to unsubscribe from future messages. The aim is to enhance online privacy and promote responsible communication practices. Non-compliance can lead to hefty fines, emphasizing the importance of respecting consumers' preferences and rights in digital marketing.