The CRTC's CASL Guidelines

The CRTC's CASL Guidelines set rules for businesses on sending commercial electronic messages, like emails or texts. They require recipients’ consent before messaging, include clear identification of the sender, and provide an easy way to unsubscribe. These rules aim to prevent spam and protect Canadians from unwanted or misleading electronic communications. Compliance ensures businesses maintain trust and avoid penalties, while consumers enjoy more control over their digital inboxes. Essentially, CASL promotes responsible, transparent marketing communications between businesses and consumers.