Campaign to Change Direction

The Campaign to Change Direction is an initiative aimed at changing the way mental health is discussed and understood in society. It encourages individuals to pay attention to mental health in the same way we do for physical health, promoting awareness of signs of emotional distress. The campaign emphasizes five key signs of mental suffering—change in personality, agitation, withdrawn behavior, poor self-care, and feelings of hopelessness. By fostering open conversations and reducing stigma, the campaign seeks to improve mental health support and inspire people to seek help when needed, ultimately creating a culture that prioritizes mental well-being.