Business Motivation Model

The Business Motivation Model (BMM) is a framework that helps organizations clarify their goals and the reasons behind them. It outlines the motivations driving a business, like its objectives, strategies, and the influences that shape decision-making. By mapping out these elements, businesses can ensure that their actions align with their vision and mission, making their operations more coherent and effective. Essentially, BMM helps businesses answer key questions about why they do what they do and how they plan to achieve their goals, promoting better decision-making and strategic planning.