British Columbia Tourism Strategy

The British Columbia Tourism Strategy aims to enhance the province's tourism industry by promoting its diverse attractions, including natural beauty, cultural experiences, and outdoor activities. The strategy focuses on sustainable tourism, encouraging responsible travel that benefits local communities and the environment. Key objectives include increasing visitor experiences, fostering partnerships with Indigenous communities, and boosting economic growth. By investing in infrastructure and marketing, the strategy seeks to attract more domestic and international visitors, ensuring British Columbia remains a top travel destination while protecting its unique ecosystems and cultural heritage.