Destination BC

Destination BC, now known as Destination British Columbia, is a provincial organization responsible for promoting tourism within British Columbia, Canada. Its role is to attract visitors by showcasing the region's natural beauty, cultural experiences, and activities through marketing campaigns, events, and partnerships. The organization supports local communities and tourism businesses by encouraging travel to BC, helping to boost the economy, create jobs, and raise awareness of the province's diverse offerings. Essentially, it serves as the official body dedicated to inspiring and guiding travelers to explore British Columbia.