Beverage Innovation Consortium

The Beverage Innovation Consortium (BIC) is a collaborative organization that brings together various companies and experts in the beverage industry. Its main goal is to foster creativity and innovation in creating new drinks. By sharing resources, research, and insights, members can develop unique products and improve existing ones. The consortium emphasizes sustainability, consumer trends, and the latest technology, ensuring that new beverages meet market demands while being environmentally friendly. Overall, BIC serves as a platform for collaboration and advancement in the beverage sector.