Barna Group

The Barna Group is a research organization that focuses on studying faith and cultural trends, primarily in the United States. Founded in 1984, it conducts surveys and analyzes data related to religion, spirituality, and the behaviors of various demographics, especially among Christians. Barna's insights help churches, nonprofits, and businesses understand shifts in beliefs and practices, guiding them in their outreach and strategies. Through its reports and publications, Barna provides valuable information about the changing landscape of faith and its impact on society.