Barna Trends

Barna Trends are insights derived from research by The Barna Group, which studies how various social and cultural factors influence people's beliefs, behaviors, and values—especially related to faith and spirituality. These trends help churches, organizations, and leaders understand shifts in attitudes and lifestyles across different populations. By tracking changes over time, Barna Trends provide a clearer picture of societal movements, allowing for better engagement, more relevant communication, and effective strategies to meet the needs of diverse communities. Essentially, they reveal how cultural dynamics evolve and impact faith-based and social initiatives.