Barbados Tourism Marketing Inc.

Barbados Tourism Marketing Inc. (BTMI) is the agency responsible for promoting Barbados as a travel destination. It aims to attract visitors by showcasing the island's beautiful beaches, vibrant culture, and rich heritage. BTMI works on marketing strategies, partnerships, and events to enhance tourism and boost the local economy. By highlighting unique experiences, such as festivals, culinary offerings, and natural attractions, BTMI positions Barbados as a desirable getaway for travelers seeking relaxation and adventure. Overall, it plays a crucial role in maintaining the island's reputation and appeal in the global tourism market.