Barbados Tourism Authority

The Barbados Tourism Authority (BTA) is the organization responsible for promoting and developing tourism in Barbados. It works to attract visitors by marketing the island’s attractions, events, and culture, while also supporting the hospitality industry. The BTA also ensures the quality of visitor experiences and helps coordinate tourism-related initiatives to boost the local economy. Essentially, it serves as the main body that markets Barbados as a top travel destination and supports sustainable tourism growth.